Marketing Plans:how to prepare them,how to profit from them (Record no. 37880)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00396nam a22001457a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781119217138 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.13 |
| Item number | .M22 |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Mc Donarld Malcom |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing Plans:how to prepare them,how to profit from them |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 8th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Hoboken |
| Name of publisher | Wiley |
| Year of publication | 2016 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xv,624p. |
| Other physical details | ill,; |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing-Management |
| -- | Marketing-Planning |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Not for loan | Home library | Current library | Shelving location | Date entered | Source of acquisition | Cost, normal purchase price | Full call number | Bar code | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Directorate of Library Services | Directorate of Library Services | General Collection | 05/09/2024 | Book Aid | 85200.00 | MED HF5415.13.M255 | 000000233441 | Books |