Smith, Mickey C. <br/><br/>
Principles of pharmaceutical marketing / 

 - 3rd ed. 
 - Philadelphia :  Lea & Febiger,  1983. 
 - xiii, 529 p. :  ill. ; 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0812108582 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Pharmaceutical industry
<br/><br/><label>LC Class. No.: </label>MED HD9666.5  / S56