Thaler, Richard H.,

Nudge : - New Haven : Yale University Press, c2008. - x, 293 p. : ill. ;

"A Caravan book"--T.p. verso.

9780300122237 (alk. paper) 0300122233 (alk. paper)


Economics
Choice (Psychology)
Decision making
Consumer behavior.

MED HB74.P8 / T53 2008