Thaler, Richard H.,
Nudge :
- New Haven : Yale University Press, c2008.
- x, 293 p. : ill. ;
"A Caravan book"--T.p. verso.
9780300122237 (alk. paper) 0300122233 (alk. paper)
Economics
Choice (Psychology)
Decision making
Consumer behavior.
MED HB74.P8 / T53 2008