Marketing theory Vol. 6 No. 2 

 - Califonia  SAGE  2006 
 - 269p. 
<br/><br/><label>ISBN: </label>14705931 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>MED HF5410  / M395