Mc Donarld Malcom <br/><br/>
Marketing Plans:how to prepare them,how to profit from them 

 - 8th ed. 
 - Hoboken  Wiley  2016 
 - xv,624p.  ill,; 
<br/><br/><label>ISBN: </label>9781119217138 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing-Management<br/>Marketing-Planning
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .M22