TY  - BOOK
AU  - Brennan, Ross.
AU  -  Canning, Louise  (author)
AU  -  McDowell, Raymond (author)
TI  - Business-to-business marketing
SN  - 9781473973442
AV  - MED HF5415 .1263 .B74
PY  - 2017///
CY  - Los Angeles.
PB  - Sage.
KW  - Industrial marketing
KW  -  Industrial marketing--Case studies
N1  - Revised edition of the authors' Business-to-business marketing, 2014.
Includes bibliographical references (pages 356-382) and index
N2  - Taking in both European and US approaches to form a balanced, global-minded text and covering both the theory and practice of global business-to-business marketing, the new Fourth Edition: Includes new coverage of digital and social media marketing in the B2B environment, to reflect online developments Is updated to reflect the effects and impact of global changes such as the legally binding deal signed at the Paris Climate Conference (Dec. 2015) Includes new 'scenario' boxes which provide reflective decision-based situations for students to think through, helping them prepare for future roles
ER  -