Business-to-business marketing

By:

Brennan, Ross

Contributor(s):

Material type: Text

TextPublication details: Los Angeles. Sage. 2017.Edition: 4th edDescription: xvii, 391 p. illISBN:

9781473973442

Subject(s):

LOC classification:

MED HF5415 .1263 .B74

Summary: Taking in both European and US approaches to form a balanced, global-minded text and covering both the theory and practice of global business-to-business marketing, the new Fourth Edition: Includes new coverage of digital and social media marketing in the B2B environment, to reflect online developments Is updated to reflect the effects and impact of global changes such as the legally binding deal signed at the Paris Climate Conference (Dec. 2015) Includes new 'scenario' boxes which provide reflective decision-based situations for students to think through, helping them prepare for future roles

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Holdings
Item type	Current library	Call number	Status	Barcode
Books	Directorate of Library Services General Collection	MED HF5415.1263.B74 (Browse shelf(Opens below))	Available	000000230009
Books	Directorate of Library Services General Collection	MED HF5415.1263.B74 (Browse shelf(Opens below))	Available	000000230010
Books	Directorate of Library Services General Collection	MED HF5415.1263.B74 (Browse shelf(Opens below))	Available	000000230011
Books	Directorate of Library Services General Collection	MED HF5415.1263.B74 (Browse shelf(Opens below))	Available	000000230012
Books	Directorate of Library Services General Collection	MED HF5415.1263.B74 (Browse shelf(Opens below))	Available	000000230013

Revised edition of the authors' Business-to-business marketing, 2014.
Includes bibliographical references (pages 356-382) and index.

Taking in both European and US approaches to form a balanced, global-minded text and covering both the theory and practice of global business-to-business marketing, the new Fourth Edition: Includes new coverage of digital and social media marketing in the B2B environment, to reflect online developments Is updated to reflect the effects and impact of global changes such as the legally binding deal signed at the Paris Climate Conference (Dec. 2015) Includes new 'scenario' boxes which provide reflective decision-based situations for students to think through, helping them prepare for future roles

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