000			01347cam a2200193 i 4500
020			_a9781118027752 (pbk.)
050	0	0	_aMED HF6146 _bI58.P67P67
100	1		_aPoston, Leslie.
245	1	0	_aSocial Media Metrics For Dummies
260			_aLondon _bJohn Wiley _c2012
300			_axx, 306p. _bill.
505	0		_aMetrics? What the heck is that? -- Navigating the measurement jungle -- Putting your metrics on steroids -- Keeping your finger on the pulse of living, breathing metrics -- Taking the deep dive into advanced metrics -- Predicting future metrics -- The part of tens.
520			_aDiscover how to gauge your online success based on social media metrics with so many social media monitoring and measurement tools available, it can be overwhelming to figure out which tool is right for you when it comes to calculating the success of your social media marketing efforts. This fun and friendly guide helps you determine which tool will serve you best for understanding your online audience. You'll learn to sift through all the information available about social media monitoring and metrics so that you can listen to what is being said about your business, read your analytic dashboard.
650		0	_aInternet marketing.
650		0	_aSocial media
650		0	_aMarketing research.
650		0	_aOnline social networks
942			_cBK
999			_c16413 _d16413